Advertising Divas and Consumer Queens

google_ad_width = 468; Roll over guys who say statistics do not lie? The latest figures in the United States to support major changes in the way online advertising should be in the future, and by whom.
In the past, the saying has always " do not underestimate the power of branding " but now is the best advice seems to be " do not underestimate the power of women! " Ignore them own risk.
If statistics from the United States are also no instructions for the rest of the world to follow, and in the past this was the case, then everyone in the advertising industry should their serious attention to this fact. Jupiter Research has found that women influence 83 percent of all purchase decisions. There are now more women online than men.
And looking forward, 70 percent of all American women will be online in 2006, and even further ahead, 85 million women will be buying products and services by 2010 online.
These statistics are enormously from each of the measurements. Has anyone out there still doubts as to whether the potential of e-commerce? Or more importantly, guys, how you keep your doubts, up to the influence of women on the Internet?
US women over 40 dedicates more time online than a week running errands, eating or preparing meals, relax or spend time with friends. Their Internet time outweighs watch television, listen to radio and other media.
So what that really say? Advertisers
Fact 1 in both traditional and new media, have until now hard to underestimate the power of women
Fact 2 women are the dominant sex when it comes to the online editions
Fact 3 women know women better than men, women know (I am sure that most men would agree.)
Who better understand the consumption patterns of women than women themselves? This last fact should lend itself to hurry to employ or promote women in senior positions in the advertising and creative directors. Now, boys, not girls us wrong, sensible men can still great ads for women and vice versa, but if the above statistics can be believed, then you should be eager to promote the women in your industry to play a greater role in both decision-making and creativity.
This makes such common sense for me not to partisan. google_ad_slot = "5306253656";



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